Go woke go broke: why companies continue to support the insanity despite the loss to their bottom line.

https://www.zerohedge.com/political/esg-dystopia-why-corporations-are-doubling-down-woke-even-they-lose-billions

“It’s been a bloodbath for the majority of companies that go overtly woke in the new era of American consumer rebellion, and the establishment is not happy. Corporations like Disney, Anheuser-Busch and Target are plunging in profits and losing billions in market cap after pledging loyalty to the trans agenda. In particular, the public is setting out to make examples of institutions that support trans indoctrination of children. Simply put, a line in the sand has been crossed.” Consumers who support the woke agenda are far smaller in numbers than the number of consumers who have decided they are fed up and will no longer support this insanity. Starbucks recently pulled their pride merch in an attempt to get conservative customers to come back. Target is trying real hard to get their customer base to come back as well.

So, why do so many companies continue to slit their own throats supporting the ESG agenda?!

“It took long enough, but average Americans are finally engaging in a culture war which was started years ago, not so much by the political left, but by globalist institutions using leftist activists as enforcers and saboteurs. The key issue that very few people talk about is that activist groups would have NO POWER whatsoever if it weren’t for the unprecedented backing they receive from governments, non-profits, think-tanks and the corporate world. And, a lot of this support has been injected through ESG-style financing as well as DEI (Diversity, Equity and Inclusion) programs.

ESG (Environment, Social, Governance) is becoming a well known term and is, at bottom, a form of “impact investing” – Meaning, major lenders such as Blackrock or Carlyle Group, or think-tanks like the Ford Foundation, seek to control societal outcomes using lending as leverage. Watch the video HERE featuring the Ford Foundation’s head of “mission investments” to get a basic understanding of what ESG really is:  Social engineering.

In the past, lenders would base their financing standards on good credit scores and the likelihood of return on investment. If you had a business with a history of solid returns and worthy collateral then you would probably get whatever loans you needed. Today, however, lenders are trying to set political and ideological terms for companies seeking to obtain financing. You must signal your virtue to get access to money, and this includes supporting climate and carbon initiatives, reorganizing your labor based on diversity and inclusion rules, even promoting LGBT activism might be a big factor in your next infusion of cash.

The higher your ESG score, the more likely it is that you will qualify for access to debt. This is part of the reason why a large array of corporations are increasingly jumping on the “pride month” bandwagon. All they have to do is slap some rainbows on some products or commercials or publicly defend the trans grooming of children and suddenly they are golden for another year of subsidized funds.

Twenty years ago, the name of the game in the business world was “brand building.” If you could build your brand and gain market loyalty you could sustain your profit model for decades to come. Now, corporations are actually willing to destroy the very brands they spent so much time and money developing all in the name of political idolatry.

The collusion of corporations, think-tanks and governments to create an international woke monopoly is not theory, it’s reality. The only question left is when will central banks fully admit they’re a part of the scheme? I would suggest that the signs of banking crisis we witnessed at the beginning of this year are the tip of the iceberg. As the Fed and others continue to raise interest rates into economic weakness stress on the system will expand, and eventually something integral will snap. Maybe it will be another Lehman moment, maybe it will be the US dollar losing reserve status or some other disaster. But it’s no coincidence that this invasion of far-left cultism in the business world is escalating at the same time that our economic foundations are struggling. One is related to the other, and it’s my view that the decay of the current system is meant to facilitate the creation of a new and perpetually woke economy.

The public would thus be trapped into participating in the cult by sheer necessity, unless, the population decentralizes using localized production and localized trade. Our entire way of life would have to change dramatically, drawing from self sufficient ideals that used to be a staple a hundred years ago. ESG is not going away on its own. Woke ideology is not going away on its own. These structures will have to be destroyed, but you can’t rebel against a structure you rely on for your daily survival. You would first have to completely separate from it.