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My understanding of tik tok is that it is designed to steer behavior via imitation. That’s why the videos are short and repetitive. I would wager as we are in the first fully fledged memetic war against humanity that a significant portion of the “ viral” videos are staged actors paid for via intelligence . The data collection aspect is to determine who is watching and sharing with whom. It’s both a method to demoralize via outrage as well as debase through crass imitation for acceptance.

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