In the world of pharma, every provider is their playground and research subject.

aussie17 @_aussie17

1. Read this thread to understand why your doctor prescribes a specific drug to you! In Pharma, every doctor is considered a "customer". We influence doctors to write prescriptions. There are many ways to influence a doctor and every way comes with a cost.

We spent several days discussing a handful of pharma companies that broadly show their corruption.  Today, this thread is fantastic to show the public what pharma and healthcare providers are capable of.

1. In Pharma, every doctor is considered a "customer". We influence doctors to write prescriptions. There are many ways to influence a doctor and every way comes with a cost.

2. Every doctor is "ranked" in two dimensions. First dimension is their "potential". Potential simply means, the amount of prescriptions that they can write daily/weekly/monthly. This is usually based on how many patients they see per day.  The second dimension is "Loyalty". It means, how often would a doctor prescribe our company's drug vs the competitor's drug.

3. We do very deep investigative work on every doctor - capturing all kinds of information to give a score to their "Potential" - it ranges from their job seniority, their medical associations, years of experience, specialty, average number of patients they see per day. Every single thing is captured so we can rank them according to their "Potential". And on the second dimension, it is usually quite straightforward because we can simply buy Prescription data from third party companies that tells us what drugs they prescribe for each patient

1. "High Potentials/High Loyalties". These are the top right corner boxes.  These are your “wives”. We don't spend so much resources on them because we already won their heart and mind. Maybe just an occasional sponsorship to a nice conference in Europe.

2. Occasionally, we have some stubborn doctors who doesn't prescribe our drugs no matter how much effort we spend on them. No worries, we know everything about the doctor so if we can't change their mind, we use their "influencers". We know exactly who their bosses are, their friends,colleagues, etc... we'll just simply arrange a nice lunch/dinner with those folks and make sure they get influenced. We even have an App to track their "Sphere of Influence"!  https://crmhelp.veeva.com/doc/Content/CRM_topics/Accounts/Sphere_of_Influence.htm

3. So this is how and why you are taking a specific drug prescribed by your friendly doctor! It is called the #speedofscience. Of course, this is a very basic and humorous framework, it gets really complicated depending on region, country, culture etc!

I wasn’t kidding when I said pharma knows EVERYTHING about providers.  They are paid to know what emotional and personal strings to pull to get what they want: more prescriptions out of you!  And remember, pharma reps do not represent generic meds. They only come around pedaling the brand name expensive drugs that they want you to start on a patient who is already stable on a cheap generic drug.